Jiwon McCartney is a founder, entrepreneur, disruptor, and unapologetic doer who turns big ideas into real-world impact. With 30+ years across hospitality, food, events, and entrepreneurship, she builds where others see barriers. As Founder & CEO of Fight2Feed®, Culinary Fight Club® and Alley Brands Concepts, Inc., Jiwon has created movements that challenge food waste, fight hunger, champion culinary talent, and redefine how food can connect communities. She leads from the trenches—not the sidelines—building brands, producing experiences, mobilizing humans, and solving problems in real time. Her philosophy is simple: Stop talking about change. Build it. Feed it. Fight for it.
